I think the most popular cartoon character with young Chinese children is Xǐ yángyáng yǔ huī tài láng 喜羊羊与灰太郎 or Pleasant Goat and Big, Big Wolf. Since 2005, there have been over 1000 TV episodes and 7 movies made. The story line reminds me of the Roadrunner and Wiley E. Coyote… the wolf is always trying to catch the sheep. Here’s a short intro with English you can watch if you’re interested: http://v.youku.com/v_show/id_XMjQwMjg5NTY4.html?from=s1.8-1-1.2 You see these goats everywhere in China! Of course DVDs, but also books, clothes, toys, riding toys, snack packages, etc. We have also seen people dressed as Pleasant or Happy Goat…. which a certain daughter of mine nicknamed “Creepy Sheep” when she saw them dressed up!